“Tracking” A Collectors Item

Phoenix International Raceway is offering a line of limited edition pieces of the former 1-mile oval track. You can own history for as little as $20 or for as much as $500.


Big Win For #24 Jeff Gordon!

NASCAR fans will recall that one of Jeff Gordon’s first BIG wins came at the inaguration of the Brickyard 400 in the 1990’s.  Jeff has now counted 88 wins in NASCAR to tie Cale Yarbrough […]


Join KOOL out with Nascar!

Join KOOL out on the final day for Nascar out at Phoenix International Raceway. We will be out in the same spot as yesterday, right as you come in! So be sure to stop by! […]


Race Over To NASCAR With KOOL!

Join the KOOL Fun and Games Department at PIR for NASCAR!! We will be out there today and tomorrow! Join us for all of the food, fun and of course FAST cars! We wlll be […]


“Pole Position Weekend Big Winner!”

Ask most 19 year old young men what they would like for their birthday and many would say “a new cell phone or a lap-top computer!”  Well, Trevor Bayne received an incredible gift that he […]


NASCAR “Pole Position Weekend”

No matter how many times you have seen a NASCAR race on television, there is nothing like being there in person!  The sound, the smells of burning rubber, rocket fuel (well kinda like rocket fuel) […]


NASCAR May Change Point Systems

With the new racing season right around the corner, this is pretty interesting.  NASCAR is apparently considering changing its points system for its three main racing circuits.


Finals at NASCAR

Join the KOOL Fun and Games Department today starting at 7am and grab some free swag, listen to some great music and eat the great food at Phoenix International Raceway! We will be out there […]



The KOOL Fun and Games Department is out at the Phoenix International Raceway today! Join in the excitement until 3 pm. We will be handing out KOOL swag, playing some music and watching awesome cars […]



That lineup on the track at Phoenix International Raceway won’t be the ONLY backlog of vehicles this weekend in the West Valley.  Expect major traffic due to the Kobalt Tools 500!  Traffic routes have been […]