MADONNA’s halftime show attracted 114 million viewers. That was up almost 3 million from the rest of the game, which averaged 111.3 million viewers. It was also about 4 million more than the BLACK EYED PEAS’ halftime show drew last year.
It’s now the most-watched Super Bowl halftime show EVER, which isn’t that surprising since this year’s Super Bowl was the most-watched ever.
Madonna was also big online. According to Twitter, the halftime show generated 10,245 Tweets-per-second . . . or “TPS”, if you’re hip to this kind of nonsense. That was enough to set a new record for a “live entertainment event.”
(–Last August, BEYONCÉ’S pregnancy announcement at the “MTV VMAs” jammed Twitter with 8,868 Tweets per second. That was the record at the time.)
And people were digging the show. Roughly 59% of those tweets were positive, while 11% were neutral and only 30% were negative.
Overall, the Super Bowl’s “TPS” peak came at the end of the game . . . when there were 12,233 Tweets per second. That’s an all time record for a sporting event . . . and a 200% increase over last year’s Super Bowl, which topped out at 4,064 TPS.