Hope You Liked Black Friday’s Midnight Openings, Because They’re Here to Stay
Stores posted all-time record sales on Black Friday and the ones that opened at midnight or earlier . . . including Walmart, Best Buy, Target, and Macy’s . . . all reported enormous sales. SO . . . expect those early openings to be back next year.
Terry Lundgren is the CEO of Macy’s. He says they LOVED the midnight opening because it brought a younger crowd they usually don’t get on Black Friday. Then, around 4:00 A.M., the usual, older Black Friday crowd came as a second wave.