A website called 24/7 Wall Street crunched some data and came up with a list called “The Eight Beers Americans No Longer Drink.” That’s how they presented it anyway, but it’s actually “The Eight Beers Americans No Longer Love.”
Because some of the beers on the list are HUGE. In fact, number eight is Budweiser. But the point of the list is to show which American beers have seen a MASSIVE dive in national sales because of weakening demand.
All eight have lost 30% or more in sales between 2005 and 2010. It’s because more and more people are drinking imports and micro-brewed craft beers.
#1.) Michelob . . . down 72%. Think about it: When’s the last time you had one?
#2.) Michelob Light . . . down 68%. Same thing. But both are brewed by Anheuser-Busch InBev, the Belgian company that now owns Budweiser. More about them later.
Michelob Light was the beer Anheuser-Busch first put up against Miller Lite, before they came up with Bud Light. So, basically it lost that three-way race.
#3.) Bud Select . . . down 60%. That’s Bud’s super low-calorie beer.
#4.) Milwaukee’s Best . . . down 53%. The Beast! It’s made by MillerCoors, but it’s taking hits from PBR and Keystone, which have better ad campaigns.
#5.) Old Milwaukee . . . down 52%. Not to be confused with The Beast, it’s actually made by Pabst.
#6.) Miller Genuine Draft . . . down 51%.
#7.) Milwaukee’s Best Light . . . down 34%. A light version of The Beast. Again, they just can’t compete with the successful marketing of Bud Light and Miller Lite.
#8.) Budweiser . . . down 30%. The only beer that’s more popular is Bud Light, so I’m sure they’re not worried. But when you’re that huge, and you’re selling 7 million barrels less than you’re used to, that’s not good.