“Forever Man” wasn’t [lastfm link_type=”artist_info”]Eric Clapton[/lastfm]’s first #1 Top Rock Tracks single (and you can peruse your trivia knowledge now as we won’t give the answer until after the video), it was his second. But it was an important first in another respect … it was the first music video he ever did. As a concept, it’s pretty basic (shots of Clapton and Co. performing, albeit in a staged setting, as well as shots of videographers shooting Clapton and Co. performing).
“Forever Man” was released on Clapton’s 1985 album Behind the Sun as the lead-off single. On its own, it went all the way to #1 on the Billboard Top Rock Tracks chart, his second song to do so (1981’s “I Can’t Stand It” was his first).
Several times in the past, Video Classics has chronicled songs that almost didn’t make the cut for an album going on to become the album’s runaway hit. Such is not the case with “Forever Man”, for the simple reason that it was never intended to be on the album to begin with. Clapton had a new label for Behind the Sun, Warner Bros. When the album was submitted to them, they initially rejected it, feeling there was not enough single-worthy material present. Three songs with single potential were hastily commissioned and dutifully recorded for inclusion on the album, one of which was “Forever Man”. In today’s indie-mad market, there’s a lot of talk about soulless big record labels being just in it for the profit (and really, they are), but that doesn’t mean they never make sound decisions that nets everyone some good music that might otherwise have never been recorded.
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