The Coffee Chain With the Most Loyal Following is . . . McDonald’s?
know people who get Starbucks every day. I know people who would literally kill a man for the coffee from Dunkin’ Donuts. But in a new study, neither of those brands had the most loyal coffee drinkers in the country.
Nope, that title went to . . . MCDONALD’S.
In the study, only 29%of McDonald’s coffee customers said they go to Starbucks or Dunkin’ Donuts for coffee or breakfast even ONCE a month.
For both Starbucks and Dunkin’ Donuts, 53% of their regular customers admit they roam and have coffee or breakfast elsewhere at least once a month.
The firm behind the survey says they believe the biggest reason for McDonald’s success is the cost . . . their cheapest coffee is at least 50 cents cheaper than either of the other two places.