The next time you walk into a store, be aware that you’re probably being manipulated in more ways than one. Here’s a list from Cracked.com of three mind tricks salespeople are using on you.
#1.) Giving You Coffee. If you walk into just about any car dealership, you’ll find free coffee. It’s partly because coffee costs almost nothing, and just giving customers something for free makes them more inclined to buy.
But caffeine also makes people much easier to persuade. In a double-blind study, people who took caffeine pills were more easily convinced about the benefits of euthanasia than people who took a placebo.
#2.) Cursing. Researchers found that if they added the word “dammit” to the beginning or end of a statement, people were much more likely to agree with what they said.
Experts think it’s because swearing makes you seem more passionate about what you’re saying.
#3.) Talking Fast. According to at least one study, the faster a salesman talks, the more intelligent the customer thinks he is.
But there’s an upper limit of about 194 words per minute. Any faster than that, and he starts sounding like a freak.