You know what hit the fan when the announcement was made this morning. The reaction has been swift and strong.
Starbucks Corp. debuted a logo Wednesday that brings the iconic green Siren out of the circle and drops the words “Starbucks Coffee.”Just a few hours later, the backlash against the change started building on both Starbucks’ website and other social media platforms such as Facebook. “Was the Starbucks corporate office asleep through all of the Gap controversy when they tried changing their logo? Leave it alone! There’s nothing wrong with it,” a fan wrote on Starbucks’ Facebook page on Wednesday.
The Seattle-based coffee chain, commemorating its 40th anniversary this year, said the logo change marks the company’s milestone year and Starbucks’ next chapter “in our history.”
“Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said in a post on the company’s website Wednesday.
Hey Howard, remember “Classic Coke”!