Are you a peep-a-holic? Every Easter, many flock to the grocery store to stock up on their yearly supply of Peeps. You know you love the marshmallow bunnies! Just keep them away from the microwave. Biiiiiiiig mistake! Now, the Peeps are coming out of hibernation for Halloween.
(Courtesy of The Morning Call)
Bethlehem, PA candymaker Just Born has unveiled a new line of pumpkin-shaped marshmallow Peeps covered in chocolate and individually wrapped for Halloween sales.
The “Peeps Chocolate Covered Marshmallow Pumpkins” have orange marshmallow on the inside and are coated with milk or dark chocolate. The new item builds on the success of the chocolate-covered Peeps chicks introduced before Easter this year, and they will be available at most major retailers.
The dark chocolate Peeps chicks won a “Buyers’ Choice New Products Award” at a Sweets & Snacks Expo in Chicago in May.
“Our research indicates that consumers love Peeps combined with chocolate,” said Aubrecia Cooper, the company’s assistant brand manager.