Pepsi is leaving it up to YOU, the amateur, to create commercials for the 2011 Superbowl. The idea is to offer people the chance to make six, 30-second commericials for PepsiCo’s Doritos chips and Pepsi Max soda, with a prize pool of up to five-million bucks for the best ads.
Under the contest for the 2011 game, consumers can win $1 million for an ad that scores No. 1 on USA Today poll, $600,000 for No. 2 and $400,000 for the third spot. A sweep of all three spots would mean a $1 million bonus for each winner.
Submit your ads for the Doritos and zero-calorie Pepsi Max soda brands online at www.crashthesuperbowl.com from Sept. 27 to Nov. 15. Ten finalists will be picked in January and fans will vote for four of the winners with PepsiCo officials picking the other two.