Just ask Amar’e Stoudemire! OK, so you don’t know Amar’e personally. Why let THAT get in the way? You think I’m kidding, but it’s true. Amar’e is selling discounted playoff tickets for Games 3 and 4 on his Facebook page. Click more for the link…and the details.
Here’s the press release:
Amar’e Stoudemire is exciting fans on the court during the Western Conference Finals, and he is now supporting for them off the court. Already known for viral web campaigns with the likes of comedian David Spade (http://amarestoudemire.com/media/stat-tv/campaigns/), he is breaking new ground as a social media entrepreneur. Amar’e Stoudemire is now the first celebrity to utilize online group buying as a means to reward his fans. Starting today, Thursday May 20th, Amar’e will offer playoff tickets for Game 3 and Game 4 in Phoenix, AZ directly on his Facebook page at http://www.facebook.com/amarestoudemire.
Stoudemire, Lineage Interactive and AtCost.com selected RazorGator for the first of many offers for fans. “I chose to partner with AtCost.com and RazorGator because they can offer my fans the best experience possible. I thought this would be a great way to give back to the fans that have supported the team all season and get them out for Games 3 and 4. I also look forward to using this new technology to offer my fans additional group buying opportunities,” said Stoudemire.
“As an agency that specializes in talent management and online direct marketing, we needed a unique solution to offer the products and experiences Amar’e believes in to his fans. This initiative puts Amar’e at the forefront of celebrity direct marketing,” said Anthony Rodriguez, CEO, Lineage Interactive.
AtCost.com’s group buying technology enables fans to participate and make purchases without ever leaving Amar’e’s Facebook page. It is also the only group buying platform where fans can get an instant discount just for sharing the deal with friends. The more people Amar’e’s fans share deals with using Facebook, Twitter or email, the more they will instantly save.
“Group buying is about bringing people together for a collective benefit. Celebrities like Amar’e have vast fan bases that they can directly engage through social media. AtCost’s new partnership with RazorGator and Amar’e represents a new paradigm in group buying. This is the perfect way to leverage online fan bases to provide value to everyone,” said Michael Reinstein, CEO, AtCost.com.
“Razorgator Tickets is thrilled to partner with Amar’e in providing his fans amazing NBA tickets at terrific prices on Facebook. It’s a cutting-edge approach to ticketing, and we’re excited to use AtCost.com technology to help celebrities reward their loyal fans through social media.” said Greg Nortman, Razorgator Tickets Senior Director, Business Development